Concept
Have you ever heard of the concept of AIDA in promoting business activities or your business ?
A- Attraction - attract attention ( "I want to read / hear / watch / explore this .. " )
I- Interest - interest that will build the next ( " Yes , that means something to me .. " )
D- Desire - desire ( " This can / will help me and I want it / to find out more .. " )
A- Action - reaction to the next step - ( phone / email / buy .... " )
Above elements are indispensable in your marketing activities . As a trader who is always busy with operational responsibility and make sales you do not have the time and the idea of how to create effective promotional or advertising .
What is Copy writing
For brochures and websites , copy writing is a network of information :- Selection of experts who wrote the message with the words most relevant to your target consumer
Skilled Writing is writing to convey the message about the benefits of clear and accurate product
Always Looking Good Writing Target Consumers
A product or service can offer a lot of features . But only some will provide significant benefits to consumers. Copywriting is perfect not only put messages that are most relevant or most profitable . In other words , good writing does not just sell products, they also sell the solution .
Good writing is good information management
Brochures and the website is a huge amount of information . So good writer must have experience in order to see the most important things and skills to manage all the information without confusing the target consumer .
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