Based on the smart phone ownership is growing, it is increasingly affecting the business environment in Malaysia .Nine out of 10 smartphone owners in Malaysia to review a product or service through their devices first before deciding to buy .
Three of the five people who start a search on smartphones completed the purchase of the computer table while one of the two people make their purchases in a conventional manner. Among the hottest search in smartphones among Malaysians , including products (69 percent ) , travel ( 57 percent ), restaurants ( 53 percent ) and job offers ( 49 percent ) .
Google study shows that mobile methods essential for small and medium businesses in Malaysia as well.This is because 94 percent of smartphone owners are looking for information on local companies and nine of the 10 follow-up as the business contact , personal navigation , buying or ordering something online.While two out of five Malaysians find local information every day .
According to the same survey , 95 percent of smartphone owners in Malaysia reported that they are aware of the existence of mobile advertising .
Therefore, in addition to building and maintaining a mobile website that is user friendly which can be handled easily without exaggerated or reduced , businesses can take advantage of the explosion of smart phones in Malaysia by running mobile advertising campaigns on search engines, mobile sites , or smart phone applications .
(Cited from Harian Metro by Afiq Hanif
afiq_hanif@mediaprima.com.my)
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